Destination City Information Rationale

Creation Date
February 2rd, 2006
Document Title
El Paso, TX City of the Sun
Prepared by
Jeff Austin

Introduction

Purpose

The purpose of the Destination City Web-Site is to show potential groups, organizations, businesses and individuals the different attractions, diverse cultures, restaurants, transportation, entertainment and history of El Paso. The goal of the website is to increase user base. The site will offer usuability and simplicity. The site helps in the researching for their trip providing the resources for choosing a city, which will provide the needed transportation, services, and events for their group/guest/members.

Brand Evaluation
El Paso Convention & Performing Arts Center
One Civic Center Plaza
El Paso, TX 79901
Clients Competitors
Client Competitors
Phoenix, AZ
100 S. Church Ave.
Tucson, Arizona 85701
520-624-1817
http://www.visittucson.org/index.cfm

San Diego, California
San Diego Convention & Visitors Bureau
2215 India Street
San Diego, CA 92101
619-232-3101
http://www.sandiego.org/nav/Visitors

Santa Fe, New Mexico
Santa Fe Convention & Visitors Bureau
Box 909
Santa Fe, NM 87504-0909
800-777-2489 / 505-955-6200
http://santafe.org/

Site Strategy and Structure
Write a site strategy. It will be simular to the purpose but into the objectives. You will also have a link to your navagational flowchart of the site.

User Profile
Age 3045
Gender Both Male and Female
Income Yearly
Education High school, College, College Graduate
Occupation traveling businessman
Hobbies Travel, Sports, Golf, Wine Tasting
Web Experience Average

Audience Profile
Based Values interested in learning new things about different cultures, middle class worker, religious, and they enjoy out to bars after work
Intended Audience traveling businessman
Secondary Audience Tourists, married couple
Possible Conflicts Outdated information

Summary
Outcome Assumptions Increased booking, higher attendance, increased spending
Received Value Training, entertainment, relaxation

Web Site Architecture
Overriding Theme Effective, and Rustic
Main Screens Introduction, Top Picks, Transportation, Attractions, Recreation, Restaurants, Entertainment, Events, Convention Centers
Programming Needs Contact Information, Feedback Form Graphic Usage Scenery
Colors Enjoyable, bold, and relaxing
Images audience, landscape, architecture
Font Usage Georgia

Copyright
This web site was used for educational purposes only. Nothing may be used without the consent of the author. Copyright & Copy; Jeff Austin. 2006 All Rights Reserved.

Appendices

Software Used
Photoshop, Flash

References

http://www.visittucson.org/index.cfm
http://www.sandiego.org/nav/Visitors
www.visittn.com
http://santafe.org/

Contact Information

Jeff Austin | 10706 E. 98th St. No. | Owasso, Ok 74055 | jt_okstate@yahoo.com